What We Do
Who We Are
As lead designers of human-centered interfaces, we prioritize people in every aspect of our work. This commitment to design thinking ensures that our solutions address real human needs, even as we adapt to new and complex challenges. Our team is distinctly multidisciplinary, bringing together diverse expertise in engineering, product design, and academic research. This unique blend of backgrounds enables us to approach problems from multiple perspectives, fostering innovation and delivering impactful solutions that bridge the gap between technology and human experience.
Research and Ideation
Every project begins with a deep dive into understanding our clients’ challenges and technical requirements. Through observation, in-context interviews, and onsite visits, we immerse ourselves in the environments and experiences of the people we are designing for. By analyzing patterns in the data we gather, our team identifies opportunities and generates ideas. These ideas are then systematically tested and refined through iterative prototyping to ensure they align with both user needs and technical feasibility.
Concept Development and Rapid Prototyping
Prototyping is central to our process, whether we're creating interfaces, software, or physical products. Early prototypes allow us to quickly bring ideas to life, test their practicality, and gather critical feedback. This approach minimizes risk while enabling meaningful iteration at every stage of development.
System Testing and Evaluation
Feedback from users is invaluable, even at the earliest stages of prototyping. By conducting functional and ergonomic testing, we ensure our designs remain user-focused and effective. This iterative approach drives continuous improvement and aligns every decision with the people we are designing for.
Product Rollout and Iteration
Once a solution has been validated, our team works closely with production teams to ensure a seamless transition from design to manufacturing. During this phase, we focus on engineering optimizations to streamline production and assembly. Even after launch, we remain committed to refining the product based on real-world feedback, ensuring its long-term success.
CORPORATE HEADQUARTERS
Force Dimension
Allée de la Petite Prairie 2
CH-1260 Nyon
Switzerland
t +41 22 362 6570
f +41 22 362 6571